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RecordNumber
45193
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Author
Moeller, Leslie H., 1961-
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Title
The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI
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SubTitle
how to maximize creativity, accountability, and ROI
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Author Statement
Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
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Publication
New York McGraw-Hill
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Collation
vii, 232 p. : ill. ; 24 cm
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Notes
Includes bibliographical references (p. 214-219) and index.
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Subject
Marketing Management , Communication in marketing , Rate of return , Profit
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ADDED ENTRIES
AU Landry, Edward C., 1965- , AU Kinni, Theodore B., 1956-
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LC Class
HF
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LC Number
5415.13
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LC CutterNumber
.M59
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LC Date
2009
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وارد کنندة اطلاعات
golchoubi
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تاريخ ورود اطلاعات
95.7.22
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LC NO
2008031080
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Link To Document :
