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RecordNumber
45186
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Author
Skalen, Per
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Title
Managing service firms : the power of managerial marketing
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SubTitle
the power of managerial marketing
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Author Statement
Per Skalen
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Publication
New York Routledge
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Collation
xii, 185 p. : ill. ; 24 cm
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Series
Routledge interpretive marketing research 11
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Notes
Includes bibliographical references and index , Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- ʹI want to help youʹ : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice
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Subject
Service industries , Marketing Management
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ADDED ENTRIES
SE Routledge interpretive marketing research series 11
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LC Class
HD
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LC Number
9980.5
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LC CutterNumber
.S55
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LC Date
2010
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وارد کنندة اطلاعات
golchoubi
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تاريخ ورود اطلاعات
95.7.22
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LC NO
2009040648
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Link To Document :
