-
RecordNumber
45148
-
Title
Service marketing
-
Author Statement
edited by Steve Baron
-
Publication
Los Angeles SAGE
-
Collation
4 v. : ill. ; 24 cm
-
Series
Sage library in marketing
-
Notes
Includes bibliographical references , v. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.
-
Subject
Service industries Marketing , Service industries Management , Customer services Marketing , Customer services Management
-
ADDED ENTRIES
AU Baron, Steve (J. Steve)
-
LC Class
HD
-
LC Number
9980.5
-
LC CutterNumber
.S42517
-
LC Date
2010
-
LC NO
2010920830
-
Link To Document :
