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RecordNumber
45147
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Title
Business-to-business marketing
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Author Statement
edited by Nick Ellis, Mark Tadajewski and Andrew Pressey
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Publication
Los Angeles, Calif. ; London SAGE
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Collation
4 v. : ill. ; 24 cm
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Series
SAGE library in marketing
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Notes
Includes bibliographical references and index , v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes.
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Subject
Industrial marketing
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ADDED ENTRIES
AU Pressey, Andrew , AU Ellis, Nick, 1960- , AU Tadajewski, Mark , SE SAGE library of marketing
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LC Class
HF
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LC Number
5415.1263
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LC CutterNumber
.B872
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LC Date
2011
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LC NO
2010936207
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Link To Document :
