45133

lessons an​d best practices from the worldʹs greatest companies

edited by Anthony G. Bennett.

New York McGraw-Hill

xv, 464 p. : ill. ; 24 cm

Includes bibliographical references an​d index , Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing

AU Bennett, Anthony G

HF

5415

.B54

2010

2009051788