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RecordNumber
44992
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Title
New product and services development
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Author Statement
edited by Hubert Gatignon
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Publication
Los Angeles SAGE
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Collation
4 v. : ill. ; 25 cm
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Series
SAGE library in business and management
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Notes
v. 1 Innovating new products and services: the dimensions of innovations v. 2. Orienting the firm for promoting innovations: establishing a culture of innovations v. 3. Organizing to innovate: adapting the firm to innovate v. 4. Launching new products and services: marketing innovations effectively.
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Subject
New products Management , New products Marketing
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ADDED ENTRIES
AU Gatignon, Hubert
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LC Class
HF
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LC Date
2011
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وارد کنندة اطلاعات
گلچوبي
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تاريخ ورود اطلاعات
1395/2/18
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LC NO
2010925111
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Link To Document :
