436

,

Mark L. Mitchell, Janina M. Jolley

6th ed

Thomson Wadsworth

xxiv, 611 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references (p. 600-606) and index

Science, psychology, and you -- Ethics and validity -- Generating and refining research hypotheses -- Reading and evaluating research -- Measuring and manipulating variables : reliability and validity -- Beyond reliability and validity : the best measure for your study -- Introduction to descriptive methods and correlational research -- Survey research -- Internal validity -- The simple experiment -- Expanding the simple experiment : the multiple-group experiment -- Expanding the experiment : factorial designs -- Matched pairs, within-subjects, and mixed designs -- Single-n designs and quasi-experiments -- Putting it all together : writing research proposals and reports

AU Jolley, Janina M

BF

76.5

.M57

2007

1391/09/17

,

c2007