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RecordNumber
38084
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Author
McDaniel, Carl D.
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Title
Marketing research essentials
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Author Statement
Carl McDaniel, Jr., Roger Gates
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Edition
7th ed
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Publication
Wiley ; Chichester :
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Collation
xxi, 507 p. : ill. ; 26 cm. +
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Notes
Includes bibliographical references and index
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Subject
Marketing research
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ADDED ENTRIES
AU Gates, Roger H 1942- , TI
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LC Class
HF
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LC Number
5415.2
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LC CutterNumber
.M3825
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LC Date
2010
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LC NO
HF 5415.2 .M3825 2010
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Published_Year
c2010
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Link To Document :
