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RecordNumber
37689
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Title
Brands and brand management :contemporary research perspectives
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Author Statement
[edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston
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Publication
Routledge
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Collation
xxviii, 311 p., [4] p. of plates : ill. (some col.) ; 24 cm.
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Series
Marketing and consumer psychology series
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Notes
Includes bibliographical references and indexes
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Subject
Branding (Marketing),Brand name products
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ADDED ENTRIES
AU Loken, Barbara , AU Ahluwalia, Rohini 1966- , AU Houston, Michael J , SE
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LC Class
HF
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LC Number
5415
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LC CutterNumber
.1255 .B73
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LC Date
2010
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وارد کنندة اطلاعات
مويد
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تاريخ ورود اطلاعات
1390/11/10
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LC NO
HF 5415 .1255 .B73 2010
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Published_Year
c2010
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Link To Document :
