From brand vision to brand evaluation : the Strategic process of growing and strengthening brands

RecordNumber
35929
Author
Chernatony , Leslie de
Title
From brand vision to brand evaluation : the Strategic process of growing and strengthening brands
Author Statement
by Leslie de Chernatony
Publication
Butterworth-Heinemann
Collation
318p
Subject
Brand name products -- Management
ADDED ENTRIES
NO
LC Class
HD
LC Number
69
LC CutterNumber
.C54
LC Date
2008
LC NO
HD 69 .C54 2008
Published_Year
2008
Link To Document :
https://lib.pnu.ac.ir/dL/search/default.aspx?Term=35929&Field=0&DTC=4

Chernatony , Leslie de