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RecordNumber
35726
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Author
Riesenbeck, Hajo
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Title
Power brands : measuring, making, and managing brand success
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Author Statement
Hajo Riesenbeck and Jesko Perrey
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Publication
Wiley-VCH
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Collation
xviii, 348 p. : ill. (chiefly col.) ; 25 cm
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Subject
Brand name products
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ADDED ENTRIES
AU Perrey, Jesko.
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LC Class
HD
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LC Number
31
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LC CutterNumber
.R54
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LC Date
2009
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LC NO
HD 31 .R54 2009
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Published_Year
2009
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Link To Document :
