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RecordNumber
35724
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Author
Jobber, David, 1947-
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Title
Principles and practice of marketing
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Author Statement
David Jobber
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Publication
McGraw-Hill Education
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Collation
xxxi, 1022 p. : col. ill., 1 col. port. ; 27 cm. + 1 CD-ROM
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Subject
Marketing,Marketing -- Europe -- Case studies
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ADDED ENTRIES
NO
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LC Class
HF
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LC Number
5415
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LC CutterNumber
.J62
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LC Date
2007
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LC NO
HF 5415 .J62 2007
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Published_Year
2007
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Link To Document :