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RecordNumber
35496
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Author
Alsem, K. J
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Title
Strategic marketing : an applied perspective
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Author Statement
Karel Jan Alsem
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Publication
McGraw-Hill
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Collation
xi, 324 p. : ill. ; 26 cm
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Subject
Marketing -- Management,Strategic planning
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ADDED ENTRIES
NO
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LC Class
HF
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LC Number
5415
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LC CutterNumber
.A68
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LC Date
2007
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LC NO
HF 5415 .A68 2007
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Published_Year
2007
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Link To Document :
