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RecordNumber
35293
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Author
Kerin, Roger A
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Title
Strategic marketing problems : cases and comments
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Author Statement
Roger A. Kerin, Robert A. Peterson
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Publication
Pearson Prentice Hall
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Collation
x, 722 p. : ill. ; 29 cm
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Subject
Marketing
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ADDED ENTRIES
AU Peterson, Robert A. (Robert Allen), 1944-
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LC Class
HF
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LC Number
5415.135
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LC CutterNumber
.K47
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LC Date
2007
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LC NO
HF 5415.135 .K47 2007
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Published_Year
2007
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Link To Document :
