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RecordNumber
35243
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Author
Hartley, Robert F.
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Birth-Death
1927-
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Title
Marketing mistakes and successes
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Author Statement
Robert F. Hartley
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Edition
11th ed
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Publication
Wiley
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Collation
x, 406 p. : ill. ; 23 cm.
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Notes
"30th anniversary.",Includes bibliographical references and index
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Subject
Marketing - United States
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ADDED ENTRIES
TI
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LC Class
HF
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LC Number
5415.1
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LC CutterNumber
.H37
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LC Date
2009
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LC NO
HF 5415.1 .H37 2009
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Published_Year
c2009
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Link To Document :
