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RecordNumber
35166
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Author
Kerin, Roger A.
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Title
Marketing :the core
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Author Statement
Roger A. Kerin, Steven W. Hartley, William Rudelius
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Edition
3/e
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Publication
McGraw-Hill Irwin
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Collation
xli, 493 p. : ill. (chiefly col.), col. maps ; 28 cm.
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Notes
Includes bibliographical references (p. 447-467) and indexes
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Subject
Marketing
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ADDED ENTRIES
AU Hartley, Steven William , AU Rudelius, William , TI
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LC Class
HF
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LC Number
5415
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LC CutterNumber
.K452
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LC Date
2009
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LC NO
HF 5415 .K452 2009
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Published_Year
c2009
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Link To Document :
