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RecordNumber
34772
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Author
Lusch, Robert F.
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Title
The service-dominant logic of marketing : dialog, debate and directtions
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Author Statement
Robert F. Lusch and Stephen L. Vargo
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Publication
Prentice-Hall Of India
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Collation
449p
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Subject
Marketing -- Philosophy,Customer services,Relationship marketing
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ADDED ENTRIES
AU Vargo, Stephen L.
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LC Class
HF
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LC Number
5415
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LC CutterNumber
.S377
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LC Date
2006
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LC NO
HF 5415 .S377 2006
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Published_Year
2006
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Link To Document :
