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RecordNumber
34351
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Author
Andersen, Henrik
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Birth-Death
1953-
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Title
Inside the customer universe :how to build unique customer insight for profitable growth and market leaders
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Author Statement
Henrik Andersen, Thomas Ritter
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Publication
John Wiley & Sons
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Collation
p. cm.
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Notes
Includes bibliographical references and index
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Contents
The quick-guide to customer universe based execution -- The executive challenge of driving EBITDA -- The challenges of current segmentation models -- Identifying customer types : inside the customer mind -- Identifying roles and scenes : inside situations and occasions -- CUBEical segmentation : the platform for achieving market leadership -- CUBEical strategy : where and how to compete -- CUBEical implementation : how to set the agenda -- CUBEical thinking : why the framework works -- The fast moving consumer goods universe -- The key account management universe -- The mergers and acquisition universe
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Subject
Customer relations,Marketing
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ADDED ENTRIES
AU Ritter, Thomas 1970- , TI
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LC Class
HF
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LC Number
5415.5
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LC CutterNumber
.A525
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LC Date
2008
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LC NO
HF 5415.5 .A525 2008
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Published_Year
c2008
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Link To Document :
