Contents
Understand the ten truths about SOBs! -- Toughen up, sharpen up, grow up & go up! -- Donʹt just be better, be different! -- Take the fight out of the sales process! -- How to face and finesse the SOB "quadruple threat"! -- Shovel the piles while theyʹre small! -- Create a cult! -- Create urgency to buy today! -- Learn to read an SOBʹs mind -- Be prepared to walk away!
