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RecordNumber
34345
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Title
Strategic market creation :a new perspective on marketing and innovation management
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Author Statement
edited by Karin Tollin & Antonella Caru
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Publication
John Wiley & Sons Inc.
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Collation
p. cm.
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Notes
Includes bibliographical references and index
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Subject
Marketing,Product management
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ADDED ENTRIES
AU Tollin, Karin , AU CarDu, Antonella
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LC Class
HF
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LC Number
5415.13
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LC CutterNumber
.S8774
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LC Date
2008
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LC NO
HF 5415.13 .S8774 2008
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Published_Year
2008
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Link To Document :