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RecordNumber
34334
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Author
Elliott, Richard H.
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Title
Strategic brand management
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Author Statement
Richard Elliott, Larry Percy
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Publication
Oxford University Press
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Collation
xiv, 265 p. : ill. ; 25 cm.
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Notes
Includes bibliographical references and index
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Subject
Product management,Strategic planning
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ADDED ENTRIES
AU Percy, Larry , TI
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LC Class
HF
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LC Number
5415.15
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LC CutterNumber
.E43
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LC Date
2007
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LC NO
HF 5415.15 .E43 2007
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Published_Year
2007
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Link To Document :
