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RecordNumber
34099
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Author
Donaldson, Bill
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Birth-Death
1948-
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Title
Strategic market relationships :from strategy to implementation
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Author Statement
Bill Donaldson, Tom OʹToole
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Edition
2nd ed
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Publication
Wiley
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Collation
xiv, 269 p. : ill. ; 24 cm.
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Notes
Includes bibliographical references (p. [249]-262) and index
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Contents
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word
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Subject
Relationship marketing,Strategic alliances (Business),Business networks,Industrial management
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ADDED ENTRIES
AU OʹʹToole, Tom 1966- , TI
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LC Class
HF
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LC Number
5415.55
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LC CutterNumber
.D66
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LC Date
2007
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LC NO
HF 5415.55 .D66 2007
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Published_Year
c2007
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