Advertising and promotion for retailing: text and cases

RecordNumber
3406
Author
Jacobs, Laurence Wile
Birth-Death
1939-
Addition
,
Title
Advertising and promotion for retailing: text and cases
Author Statement
[by] Laurence W. Jacobs
Publication
Scott, Foresman
Collation
248 p. illus. 23 cm.
Subject
Advertising,Sales promotion
LC Class
HF
LC Number
5823
LC CutterNumber
.J28
ISBNN
, , 5000223 , 0673076792 (pbk.) , 1 , 1
Bibliography
Bibliography: p. 241-244
Published_Year
[1972]
Link To Document :
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Jacobs, Laurence Wile