Contents
v. 1. Introduction, (Herbert N. Casson, 1911).-- v. 2. A history of advertising from the earlist times, (Henry Sampon, 1874).-- v. 3. Publicity, (D. Nicoll, 1978).-- v. 4. The theory and practice of advertising, (Wlter Dill Scott, .)3191-- v. .5 Advertising as a business force, (Paul Cherington, .)3191-- v. .6 How to write advertisements that sell, (Arch W. Shaw, .)2191-- v. .7 Collected chapters and rticles.-- v. .8 Collected chapters and articles
