The hottest ideas in word of mouth advertising: what works, what doesnʹt, whatʹs fake, and why

RecordNumber
33188
Author
Harris, Godfrey
Birth-Death
1937-
Title
The hottest ideas in word of mouth advertising: what works, what doesnʹt, whatʹs fake, and why
Author Statement
Godfrey Harris
Edition
1st ed
Publication
Americas Group
Collation
260 p.: ill.; 23cm
Notes
Includes bibliographical references and index
Subject
Word-of-mouth advertising
ADDED ENTRIES
TI
LC Class
HF
LC Number
5827
LC CutterNumber
.95 .H373
LC Date
2004
LC NO
HF 5827 .95 .H373 2004
Published_Year
2004
Link To Document :
https://lib.pnu.ac.ir/dL/search/default.aspx?Term=33188&Field=0&DTC=4

Harris, Godfrey