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RecordNumber
33139
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Author
Riesterer, Tim.
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Title
Customer message management :increasing marketingʹs impact on selling
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Author Statement
Tim Riesterer and Diane Emo
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Publication
Thomson/South-Western
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Collation
viii, 177 p. : ill. ; 24 cm.
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Notes
"American Marketing Association.",Includes bibliographical references and index
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Subject
Sales promotion,Communication in marketing,Value added
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ADDED ENTRIES
AU Emo, Diane , CO American Marketing Association , TI
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LC Class
HF
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LC Number
5438.5
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LC CutterNumber
.R545
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LC Date
2006
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LC NO
HF 5438.5 .R545 2006
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Published_Year
c2006
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Link To Document :
