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RecordNumber
33135
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Author
Baran, Roger Joseph
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Birth-Death
1945-
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Title
Principles of customer relationship management
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Author Statement
Roger J. Baran, Robert J. Galka, Daniel P. Strunk
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Edition
Student ed
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Publication
Thomson/South-Western
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Collation
xvi, 511 p. : ill. ; 26 cm.
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Notes
Includes bibliographical references and index
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Subject
Relationship marketing,Customer relations - Management
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ADDED ENTRIES
AU Galka, Roger J , AU Strunk, Daniel P , TI
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LC Class
HF
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LC Number
5415.55
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LC CutterNumber
.B36
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LC Date
2008
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LC NO
HF 5415.55 .B36 2008
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Published_Year
c2008
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Link To Document :
