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RecordNumber
33133
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Author
Stein, Donna Baier.
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Title
The new marketing conversation :creating and strengthening relationships between buyers and sellers
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Author Statement
Donna Baier Stein, Alexandra MacAaron
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Publication
Thomson
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Collation
xii, 271 p. : ill. ; 24 cm.
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Notes
Includes index
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Contents
The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation
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Subject
Customer relations,Business communication,Relationship marketing,Marketing
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ADDED ENTRIES
AU MacAaron, Alexandra , TI
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LC Class
HF
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LC Number
5415.5
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LC CutterNumber
.S736
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LC Date
2005
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LC NO
HF 5415.5 .S736 2005
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Published_Year
c2005
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Link To Document :
