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RecordNumber
33131
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Author
Kumar, V.
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Birth-Death
1957-
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Title
Customer relationship management :a database approach
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Author Statement
V. Kumar, Werner J. Reinartz
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Publication
Wiley
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Collation
xxiv, 323 p. : ill. ; 26 cm.
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Notes
Includes bibliographical references and index
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Subject
Customer relations,Customer relations
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ADDED ENTRIES
AU Reinartz, Werner J , TI
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LC Class
HF
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LC Number
5415.5
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LC CutterNumber
.K86
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LC Date
2006
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LC NO
HF 5415.5 .K86 2006
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Published_Year
c2006
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Link To Document :
