-
RecordNumber
33117
-
Title
Strategic marketing and the future of consumer behavior :introducing the virtual guardian angel
-
Author Statement
edited by Theo B.C. Poiesz, W. Fred van Raaij
-
Publication
Edward Elgar
-
Collation
xi, 228 p.
-
Notes
Includes bibliographical references and index
-
Subject
Marketing,Marketing,Consumer behavior,Strategic planning
-
ADDED ENTRIES
AU Poiesz, Theo , AU Raaij, W. Fred van
-
LC Class
HF
-
LC Number
5415.13
-
LC CutterNumber
.S8776
-
LC Date
2007
-
LC NO
HF 5415.13 .S8776 2007
-
Published_Year
c2007
-
Link To Document :
