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RecordNumber
33116
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Author
Parry, Mark E. (Mark Edward)
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Birth-Death
1957-
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Title
Strategic marketing management :a means-end approach
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Author Statement
Mark E. Parry
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Publication
McGraw-Hill
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Collation
ix, 275 p. : ill. ; 24 cm.
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Series
McGraw-Hill executive MBA series
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Notes
Includes bibliographical references and index
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Subject
Marketing
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ADDED ENTRIES
TI , SE
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LC Class
HF
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LC Number
5415.13
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LC CutterNumber
.P336
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LC Date
2002
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LC NO
HF 5415.13 .P336 2002
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Published_Year
c2002
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Link To Document :
