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RecordNumber
33113
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Author
Weber, Alan.
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Title
Data-driven business models
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Author Statement
Alan Weber
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Publication
Thomson
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Collation
277 p. : ill., map ; 24 cm. + cd.
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Notes
Includes index
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Contents
Business models : what they are, how they work, why they are important -- Describing the customers -- Describing what customers do -- Quantifying customer behavior -- Building customer data files -- Building a contact strategy -- The process of building a business model -- Changing the business model -- Case studies
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Subject
Marketing,Marketing,Business planning
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ADDED ENTRIES
TI
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LC Class
HF
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LC Number
5415.125
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LC CutterNumber
.W39 2005b
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LC NO
HF 5415.125 .W39 2005b
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Published_Year
c2005
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Link To Document :
