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RecordNumber
33105
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Title
International direct marketing :principles, best practices, marketing facts
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Author Statement
Manfred Krafft ... [et al.] (editors)
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Publication
Springer
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Collation
xxv, 326 p. : ill. ; 24 cm.
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Notes
This English edition builds on earlier edition in German (Internationales Direktmarketing) and French (Le marketing direct international),Includes bibliographical references
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Subject
Direct marketing,Export marketing
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ADDED ENTRIES
AU Krafft, Manfred
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LC Class
HF
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LC Number
5415.
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LC CutterNumber
126 .I576
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LC Date
2007
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LC NO
HF 5415. 126 .I576 2007
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Published_Year
c2007
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Link To Document :