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RecordNumber
33100
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Author
Kim, W. Chan.
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Title
Blue ocean strategy :how to create uncontested market space and make the competition irrelevant
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Author Statement
W. Chan Kim, Renee Mauborgne
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Publication
Harvard Business School Press
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Collation
xv, 240 p. : ill. ; 25 cm.
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Notes
Includes bibliographical references (p. [223]-229) and index
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Contents
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
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Subject
New products,Market segmentation
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ADDED ENTRIES
AU Mauborgne, Renee , TI
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LC Class
HF
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LC Number
5415
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LC CutterNumber
.153 .K53
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LC Date
2005
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LC NO
HF 5415 .153 .K53 2005
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Published_Year
c2005
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Link To Document :
