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RecordNumber
33098
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Author
Pires, Guilherme D
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Title
Ethnic marketing: accepting the challenge of cultural diversity
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Author Statement
Guilherme D. Pires and P. John Stanton
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Publication
Thomson
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Notes
Includ bibliographical and index
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Subject
Minority consumers,Target marketing
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ADDED ENTRIES
AU Stanton, John,Dr , TI
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LC Class
HF
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LC Number
5415
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LC CutterNumber
.127 .P574
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LC Date
2005
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LC NO
HF 5415 .127 .P574 2005
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Published_Year
2005
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Link To Document :
