-
RecordNumber
33016
-
Author
Harris, Thomas L.
-
Birth-Death
1931-
-
Title
The marketerʹs guide to public relations in the 21st century
-
Author Statement
Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler
-
Publication
Racom communications; Thomson
-
Collation
viii, 287 p.; 24 cm
-
Notes
Rev. ed. of: The marketerʹs guide to public relations: how todayʹs top companies are using the new PR to gain a competitive edge. 1991,Includes bibliographical references (p. 273-277) and index
-
Subject
Corporations,Marketing,Public relations
-
ADDED ENTRIES
AU Whalen, Patricia T , AU Marketerʹʹs guide to public relations Harris, Thomas L 1931- , TI
-
LC Class
HD
-
LC Number
59
-
LC CutterNumber
.H276
-
LC Date
2006
-
LC NO
HD 59 .H276 2006
-
Published_Year
2006
-
Link To Document :
