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RecordNumber
3052
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Author
Indaria Gandhi National Open university school of management studies
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Addition
,
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Title
Management of marketing communication and advertising
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Publication
Indira Gandhi national open university
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Collation
6v.: ill, tables, charts
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Contents
v. 1. Marketing communication and advertising.-- v. 2. Advertising: campaingn planning and execution.-- v. 3. Media planning concepts.-- v. 4. Marketing communication form.-- v. 5. Strategies for advertising agencies.-- v. 6. Case studies
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Subject
Marketing -- management,Distance education -- India
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LC Class
HF
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LC Number
5415.13
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LC CutterNumber
.M 3
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LC Date
2000
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تاريخ ورود اطلاعات
1391/09/18
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ISBNN
,
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Bibliography
Includes bibliographical references
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Published_Year
2000
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Link To Document :
