2661

,

Michael Yaziji and Jonathan Doh

Cambridge University Press

xix, 191 p. : ill. ; 23 cm.

Includes bibliographical references (p. 183) and index

Acknowledgements; List of tables; List of figures; Preface; Part I. Understanding NGOs: 1. Classifying NGOs: definitions, typologies and networks; 2. The emergence of NGOs in the context of business-government - societal relationships; 3. The emergence of NGOs in the context of ethical and institutional complexity; Case illustration: genetically modified organisms, social movements and NGOs; Case illustration: protecting the people: environmental NGOs and TXU energy; Part II. NGO Advocacy Campaigns: 4. NGO campaigns against corporations and (de-) legitimacy; 5. How do they do it? Understanding the power and influence of radical advocacy NGOs; 6. NGO campaign types and company responses; Case illustration: PETA and KFC; Case illustration: Coca-Cola in India; Part III. NGO-Corporate Engagement: 7. Corporate-NGO engagements: from conflict to collaboration; 8. Globalization, multinationals and NGOs: the next wave; Case illustration: conflict diamonds; Case illustration: Unilever in Indonesia; Case illustration: microfinance and poverty reduction; Part IV. The Future of Corporate-NGO Relations: 9. The future of corporate-NGO relations; Index

AU Doh, Jonathan P

HD

69

.S8Y39

2009

, , 1000245 , 9780521866842 (hbk.)9780521866842 (hbk.)9780521866842 (hbk.)9780521866842 (hbk.) , 1 , 1

c2009