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RecordNumber
2565
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Author
Argenti, Paul A.
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Addition
,
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Title
Strategic corporate communication :a global approach for doing business in the new India
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Author Statement
Paul A. Argenti
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Publication
McGraw-Hill
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Collation
xiv, 353 p. : ill. ; 24 cm.
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Index
Includes bibliographical references (p. 321-343) and index
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Contents
The contemporary global business environment -- Strategic communication for multinational corporations -- An overview of the corporate communication function -- The growing importance of corporate reputation -- Internal communication : the emerging need in global organizations -- Corporate advertising -- Media relations : a key ingredient in global businesses and emerging markets -- Investor relations : reaping rewards in the corporate setting -- Managing government relations : India and the United States -- Crisis communications : lessons from global companies
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Subject
Corporations - India- Public relations,International business enterprises - India- Public relations,Communication in management
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LC Class
HD
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LC Number
59.6
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LC CutterNumber
.I4,A74
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LC Date
2009
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ISBNN
, , 17316 , 0071549919 (alk. paper)0071549919 (alk. paper) , 1 , 1
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Published_Year
c2009
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Link To Document :
