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RecordNumber
2107
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Author
Li, Charlene.
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Addition
,
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Title
Groundswell :winning in a world transformed by social technologies
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Author Statement
Charlene Li, Josh Bernoff
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Publication
Harvard Business Press
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Collation
xiii, 286 p. : ill. ; 25 cm.
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Index
Includes bibliographical references (p. 247-263) and indexes
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Contents
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell
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Subject
Online social networks- Economic aspects,Information society- Economic aspects
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ADDED ENTRIES
AU Bernoff, Josh
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LC Class
HC
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LC Number
79
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LC CutterNumber
.I55 L48
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LC Date
2008
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ISBNN
, , 17257 , 97814221250079781422125007 , 1 , 1
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Published_Year
c2008
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Link To Document :
