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RecordNumber
16073
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Author
Rajagopal,1957-
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Addition
,
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Title
Information communication technologies and globalization of retailing applications
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Author Statement
Rajagopal
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Publication
Information Science Reference
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Collation
xviii, 353 p.: ill
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Contents
"This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.
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Subject
Retail trade,Information technology,Marketing
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LC Class
HF
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LC Number
5429
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LC CutterNumber
.I51
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LC Date
2009
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ISBNN
9781605662497 (hardcover) ,
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Bibliography
Includes bibliographical references and index.
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Published_Year
c2009
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Link To Document :
