16025

,

Gad Saad, editor

Springer

xxvi, 371 p.: ill(some col.)

Title from e-book title screen (viewed Aug. 15, 2011)

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising.

AU Saad, Gad

HF

5548.8

.E68

2011

3540927832 ,

Includes bibliographical references and index

c2011