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RecordNumber
15288
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Author
Sedivy, Julie.
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Addition
,
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Title
Sold on language
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SubTitle
how advertisers talk to you and what this says about you
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Author Statement
Julie Sedivy, Greg Carlson
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Publication
Wiley-Blackwell,
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Collation
xii, 317 p.
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Contents
The power of choice -- The unconscious consumer -- The attentional arms race -- We know what youʹre thinking -- Why ads donʹt say what they mean (or mean what they say) -- Acting out -- Divide and conquer -- The politics of choice.
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Subject
Advertisin,Advertising
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ADDED ENTRIES
AU Carlson, Greg N.,1948-
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LC Class
HF
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LC Number
5821
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LC CutterNumber
.S44
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LC Date
2011
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ISBNN
9780470683095 (pbk.) ,
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Bibliography
Includes bibliographical references and index.
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Published_Year
2011
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Link To Document :
